With debut Out of View doing
brisk business (impressively nestled at number two in the midweek
record stores chart), The History of Apple Pie should, by rights, be
pretty unstoppable tonight. Yet their welcome to Glasgow is mostly muted, for reasons not entirely attributable to their performance.
During songs like Mallory, their infectious
aesthetic sparkles and pops, as sugar-sweet melodies and thick fuzz
build a beautiful noise filled with endorphins and distortion. With
three guitars and a whole lotta effects pedals at their disposal, their
indie-pop has real clout, with vocal harmonies cutting through the cosy
din like rays of sunshine. But while this London outfit understand the
importance of portion control (their short, sharp set never in danger of
dragging things out unnaturally), a lack of enthusiasm on both sides of
the stage ultimately stifles the night’s chances of tipping into the
higher register that the band otherwise seem destined to reach.
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