With debut Out of View doing brisk business (impressively nestled at number two in the midweek record stores chart), The History of Apple Pie should, by rights, be pretty unstoppable tonight. Yet their welcome to Glasgow is mostly muted, for reasons not entirely attributable to their performance.
During songs like Mallory, their infectious aesthetic sparkles and pops, as sugar-sweet melodies and thick fuzz build a beautiful noise filled with endorphins and distortion. With three guitars and a whole lotta effects pedals at their disposal, their indie-pop has real clout, with vocal harmonies cutting through the cosy din like rays of sunshine. But while this London outfit understand the importance of portion control (their short, sharp set never in danger of dragging things out unnaturally), a lack of enthusiasm on both sides of the stage ultimately stifles the night’s chances of tipping into the higher register that the band otherwise seem destined to reach.